Danielle’s story

After studying at The London School of Journalism Danielle became a freelance journalist, working for various publications, including The Guardian, Mixmag and Time Out.

Unfortunately personal issues got in the way of her blossoming career and she lost confidence in her writing ability. So when the opportunity to join the Big Issue online journalists came up Danielle jumped at the chance to rehome her skills, get her confidence back and reignite her journalistic career. She explained:

“I hadn’t been working for a while because of family, personal and housing problems when my employment coach at Crisis called me and told me about the course. While I had already trained as a journalist we thought it was a good idea for me to go on it and develop my photography skills some more, because photography was something I wanted to take further.”

While Danielle initially joined the course as a photography trainee working in a journalistic environment quickly reignited her passion for writing and she quickly began engaging in both activities, writing about wider social issues important to her, alongside the social enterprises and charities she interviewed as part of the training. Speaking about the effect the course had on her personally Danielle said:

“I found the training very useful in terms of sharpening my skills and improving my confidence again in terms of writing”

As well as helping Danielle regain her skills and confidence as a journalist the development of her networking skills has proved to be equally important in kickstarting her career and it was at a training session at Thomson Reuters Foundation that Danielle learn’t the importance of social media networking for journalists. She recalled:

“The session on photojournalism and how to use Twitter more effectively was really helpful, as it showed me how we are living in an age where journalists have to be online as well as front line,” adding: “I feel that since the training course I have been much more confident [using social media] and have been able to use Twitter and Linkedin to network and arrange interviews”

Through contacts made on the course Danielle has gone on to work for Thomson Reuters Foundation, The Big Issue and Poached Creative. Speaking about her career moving forward Danielle said:

“One of the things I learn’t on the Big Issue training course with Poached Creative was the importance of your online presence, so I’m just finishing off what I would call my online strategy as a journalist. It has taken me some time but I have now finished my website and have a flickr account for my photography work. Through these online platforms I hope to reach out and make new contacts.”

Today Danielle is working part time at Answers From Big Issue and freelancing for Thomson Reuters Foundation.

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Filed under Danielle Aumord, Trainee Case Studies

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